Our Mission

To creating drinks for the new generation who flavour originality, not substitutes.

Our brand is built around redefining adult non-alcoholic drinks — not just one product. Tea is our superpower. Sparkling Tea is our launchpad. We are already working on the next tea-based innovation.

At Hairy Armadillo, we push the boundaries of craftsmanship, innovation, and flavour. Our mission is to offer a premium, bold alternatives, with a focus on the story behind the novel flavours and inflections.

We are committed to crafting our beverages in-house, using only the finest ingredients and a process designed to enhance complexity and mouthfeel, creating a sensory journey that is hard for others to replicate.

Hairy Armadillo is more than just a drink—it’s a celebration of quality, innovation, and craft. Our mission is to challenge the status quo, offering a new and exciting alternatives, while staying true to our core values of excellence, creativity, and authenticity.

Ultimately we aim to open a cellar door where we can immerse our customers in the world of sparkling tea with guided tastings, educational experiences, and exclusive events that foster community. Our vision is to cultivate a passionate following of tea enthusiasts, sommeliers, and culinary influencers who embrace the art of pairing fine tea with food and life’s special moments.

Our Story

Meet Al and Jodie

Our story began during the whirlwind of the COVID-19 pandemic, as we navigated life between Singapore and Australia. Like many, we were rethinking our routines and habits, which led us to embrace something called “Zebra Striping.” It’s a part of the conscious drinking movement—a way to enjoy healthier habits without going completely dry.

As we explored this path, we discovered a vibrant global community, led by Gen Z and Millennials, who are redefining what it means to celebrate. But we also noticed there was several gaps.

We found that most non-alcoholic drinks out there relied heavily on sweetness to build flavour complexity. Balanced, less-sweet alternatives were hard to come by. We also noted that there was a lack of authenticity with a lot of faceless brands.

We also noticed that the cellar door experience for non-alc drinks are virtually non-existent. Cellar doors are traditionally tied to the wine industry, and the experience is closely linked to the culture and ritual. Non-alcoholic beverages, while growing in popularity, haven’t yet developed the same kind of established tradition or cultural association.

So, we got to work.
It started small—experimenting in the spare room of our Singapore condo during lockdowns. Over time, we developed a flavour profile that felt different, exciting, and exactly what we were looking for. Other people in the condo really loved them too. That’s when we knew we had to take the leap. So we quit our jobs, moved back to Australia, and set out to create a beverage company with a difference.

How We’re Different
We’ve built our brand with one goal in mind: quality. Unlike many brands, every aspect of development, production, packaging is done from our small factory in Warburton. This hands-on approach allows us to control the quality of each batch.

Our craft is rooted in tradition and precision, enhancing rather than masking the delicate flavours that make exceptional tea so extraordinary. Every sip is a refined, effervescent experience—a celebration of craftsmanship and elegance. We simply unlock the natural depth, aroma, and complexity of some of the worlds most rare and exotic loose-leaf teas..

In Jan 2024, after a year of meticulous planning and development, we launched our first Sparkling Tea. It’s a drink we’re truly proud of—lightly sparkling, aromatic, and full of bright acidity with flavour profiles that are as unique as they are refreshing.

What’s Next?
We’re just getting started. We are already working on the next tea-based innovation. Future plans include launching an immersive tasting experience. We want to bring people together—a space where you can pair our drinks with food, host events, or simply take a tour to see where the magic happens.

Join our mailing list to keep up to date on our progress, exciting news and offers. We promise not to spam you. Thanks for stopping by — we’d love to hear from youy. So drop us an email.