Our Mission
We’re on a mission to normalise mindful drinking by creating Sparkling Teas that taste so incredible, you won’t even miss the alcohol. As the conscious drinking movement evolves into a fully-fledged industry, we’re here to champion diversity— catering to people seeking balanced, less-sweet alternatives.
Our Story
Meet Al and Jodie
Our story began during the whirlwind of the COVID-19 pandemic, as we navigated life between Singapore and Australia. Like many, we were rethinking our routines and habits, which led us to embrace something called “Zebra Striping.” It’s a part of the concious drinking movement—a way to enjoy healthier habits without going completely dry.
As we explored this path, we discovered a vibrant global community, led by Gen Z and Millennials, who are redefining what it means to celebrate. But we also noticed a gap. We found that most non-alcoholic drinks out there relied heavily on sweetness to build flavour complexity. Balanced, less-sweet alternatives were hard to come by.
So, we got to work.
It started small—experimenting with fermentation in the spare room of our Singapore condo during lockdowns. Over time, we developed a flavour profile that felt different, exciting, and exactly what we were looking for. Other people in the condo really loved them too. That’s when we knew we had to take the leap. So we quit our jobs, moved back to Australia, and set out to create a beverage company with a difference.
How We’re Different
We’ve built our brand with one goal in mind: quality. Unlike many FMCG (Fast-Moving Consumer Goods) products, we’ve brought every aspect of development and manufacturing in-house. This hands-on approach allows us to control every detail, from product development and testing to manufacturing, packaging, and distribution.
By December 2023, after a year of meticulous planning and development, we launched our first Sparkling Tea. Made in our very own fermentery, it’s a drink we’re truly proud of—lightly sparkling, aromatic, and full of bright acidity with flavour profiles that are as unique as they are refreshing.
What’s Next?
We’re just getting started. Future plans include launching a full fermentery and tasting room experience. We want to bring people together—a space where you can pair our drinks with food, host events, or simply take a tour to see where the magic happens.
At the heart of everything we do is a commitment to innovation. Our proprietary fermentation process is what sets us apart, giving our drinks the perfect body, mouthfeel, and unique flavours.
Join the Movement
Whether you’re adopting Zebra Striping, abstaining for a night, a month, or a year, you’re part of a conscious drinking community that’s redefining drinking habits. You do you, and we’ll be right here cheering you on with a drink in hand.
Join our mailing list to keep up to date on our progress, exciting news and offers. We promise not to spam you. Thanks for stopping by — we’d love to hear from youy. So drop us an email.
Get In Touch
Get in touch with us to ask questions or make a request. We are always ready to help.